A 130 year-old institution known for performing arts and teacher education, the University of Northern Colorado set out to boldly emerge from the COVID-19 pandemic—and the shadow of their larger, more well-known regional peers.

Taking the helm of their small yet mighty internal creative department, I set out to revitalize their brand, increase their distinctiveness and overall swagger.

Deliverables included a revitalized and expanded brand strategy and guidelines; new brand training program, refreshed visual identity for enrollment, advancement and philanthropic initiatives.

Role: brand strategy, creative direction, copywriting