CREATIVE DIRECTION / COPYWRITING
Once a Bear, Always a Bear
Celebrating the lives and impact of UNC’s brightest stars
They have a saying at the University of Northern Colorado: “Once a Bear, Always a Bear.” It describes the lifelong commitment the university makes towards their students, and the passion felt by their global network of alumni and friends.
Each year since 1947, UNC celebrates this by honoring a select group of distinguished alumni whose lives and impact embody UNC’s spirit of service and excellence.
Approach
The process begins months in advance, with UNC’s Alumni Association undergoing the arduous task of identifying a handful of potential honorees from amongst UNC’s 140,000+ alumni.
In addition to the event promotion itself, our in-house creative team conceived, produced and delivered a total of 17 tribute videos for each annual award recipient. Each featured interviews with the awardee along with their colleagues and friends — providing a glimpse into the passion, purpose and impact of UNC’s alumni community.
Insight
Once a Bear, Always a Bear
Impact
Screened for the first time at UNC’s annual Honored Alumni Awards gala, each video received immediate acclaim and 1,000’s of views over the course of their run.
Repurposed throughout the year for enrollment, engagement and philanthropic marketing efforts, these videos serve as both accolade and inspiration for future learners, supporters and university benefactors.
Partners:
RMooreMedia, Story Path, Starry Eyed Creative