BRAND STRATEGY / CREATIVE DIRECTION
North of the Norm
Revitalizing UNC’s brand and identity
A 130 year-old institution known for performing arts and teacher education, the University of Northern Colorado suffered from a few obstacles common in higher education: low awareness, limited resources and growing competition.
To remedy this, UNC set out to boldly set forth with a clear vision, refreshed brand and renewed sense of purpose.
Approach
Taking the helm of UNC’s small but mighty internal creative team, I set out to revitalize their brand, increase their distinctiveness and overall swagger.
Leveraging insights from a recent brand audit as well as UNC’s Rowing, Not Drifting Strategic Plan, we quickly identified a strategy to refresh their brand, identity and messaging without sacrificing valuable brand equity.
In collaboration with UNC’s executive team, as well as its enrollment and advancement leadership, we crafted a production roadmap and rollout plan that aligned with key dates and milestones for its student and alumni audiences.
Insight
Bears are affectionately known as the “Kings of the Forest.” Time to act like it.
Impact
Phase 1 deliverables included a revitalized and expanded brand platform and refreshed visual identity system, ground-up redesign of UNC’s brand guidelines and rollout of an all-new training program.
Phase 2 efforts focused on redesigning and/or updating key enrollment, advancement and philanthropic materials across digital, print, web and experiential channels.
Partners:
Lucas Narratives