It began with a question: could the University of Denver engage peer higher education leaders to increase DU's reputation and identify opportunities for collaborative research?

The solution—an integrated digital campaign spanning paid, shared and owned media—outperformed every established goal and KPI. By year’s end, it had spawned dozens of research partnerships, led to the creation of a new, annual campus event, paved the way for DU’s designation as a Research 1 (R1) institution, and contributed to a 17-point increase in U.S. News & World Report’s “Best National Universities” ranking.

Role: strategy, creative direction, design, campaign management