CAMPAIGN STRATEGY / CREATIVE DIRECTION
The Denver Advantage
Transforming DU’s campus experience for future Pioneers
A visionary, multi-year campus improvement strategy for the University of Denver, The Denver Advantage set out to transform and modernize DU for future generations of achievers.
Working in partnership with University Advancement, we developed the overall strategy and delivered a robust, omni-channel campaign to inform, engage and inspire students and donors alike.
-
14+
video stories promoting updates, milestones and walkthroughs
-
100+
signage locations, as part of a complete overhaul of the campus wayfinding system
-
$25M
in philanthropic support during Phase I implementation.
