A visionary, multi-year campus improvement strategy for the University of Denver, The Denver Advantage set out to transform and modernize DU for future generations of achievers. Working in partnership with University Advancement, we developed the overall strategy and delivered a robust, omni-channel campaign to inform, engage and inspire students and donors alike. Collaboration with DU Advancement during Phase 1 resulted in $10 million in philanthropic support.

Role: strategy, creative direction

 
  • 14+

    video stories promoting updates, milestones and walkthroughs

  • 100+

    signage locations, as part of a complete overhaul of the campus wayfinding system

  • $10M+

    in philanthropic support during Phase I implementation.

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