Despite 40+ years of transformational innovation, community service and growth, the University of Colorado Denver struggled with low awareness, remaining a relative unknown in an increasingly competitive regional higher education market. 

Changing this began with a deep research and discovery effort, leading to the development of a new, unified brand platform, refreshed identity system and robust messaging framework. A bold, multi-year, integrated marketing campaign followed—the first in the university's history—to successfully transform this local underdog into a national competitor.

Role: brand strategy, creative direction

Recognition: Colorado AMA “Peak” Design Award, Webby Awards finalist