The grand debut of CU Denver’s first official mascot

Inspired by passionate student feedback and the rapid growth of club sports programs at the University of Colorado Denver, our in-house team led the development, design and launch of the university's first mascot and spirit identity, Milo the Lynx.

Assembling a cross-collaborative team of students, alumni, fans and industry experts — and relying on extensive research, development and stakeholder engagement to inform and inspire — CU Denver’s new spirit identity proved both a critical and commercial success. And a powerful brand extension for years to come.