The University of Colorado Denver had an awareness problem. Despite a 40-year track record of innovation and growth, it remained a relative unknown in an increasingly competitive regional market. Changing this began with in-depth research and discovery, leading to the development of a bold and unifying brand platform, identity system and messaging framework. A bold, omni-channel marketing campaign followed—the first in the university's history—to help transform this local underdog into a national competitor.

Role: brand strategy, creative direction

Recognition: Colorado AMA “Peak” Design Award, Webby Awards finalist