It began with a question: could the University of Denver engage industry leaders to increase its national reputation while simultaneously identifying collaborative research opportunities with peer universities around the globe?

The solution: a strategic, integrated digital campaign reaching 1,000’s of university leaders and research directors via a combination of targeted paid, earned and owned media.

By year’s end, it had dramatically outperformed every established goal and KPI. Spawned dozens of research partnerships. Created a new, cross-institutional annual event. Ensured DU’s successful designation as a Research 1 (R1) institution. And contributed to a 17-point increase in U.S. News & World Report’s “Best National Universities” ranking, breaking the top 100 for the first time.

Role

Campaign strategy

Creative direction

Design

Campaign management