CONTENT STRATEGY / CREATIVE DIRECTION / CAMPAIGN MANAGEMENT
A Campaign of Collaboration
Advancing the University of Denver’s image, reputation & reach.
It began with a question: could the University of Denver successfully engage with industry leaders to increase its national image and reputation — while simultaneously identifying collaborative research opportunities with peer universities around the globe?
Approach
Partnering with Ruffalo Noel Levitz, our in-house marketing team began by assembling a network of thought leaders and influencers amongst higher ed’s top research institutions and executive leadership.
We then built engagement via a combination of direct communications, as well as targeted paid, earned and owned media.
Our communications and visual strategies leaned heavily into the concepts of collaboration and innovation, using inspiring messaging paired with vibrant colors, emotive imagery and clean layouts.
Insight
Bringing research out of the lab and into the spotlight opens up a world of collaboration, inspiration and impact.
Impact
The resulting campaign dramatically outperformed every established goal and KPI, contributing to a 17-point increase in U.S. News & World Report’s “Best National Universities” ranking, breaking the top 100 for the first time.
It spawned dozens of new research partnerships and laid the groundwork for a new, cross-institutional annual event for sharing insights and information.
Ultimately, this work contributed to DU’s successful designation as a Research 1 (R1) institution.
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0.81%
Display ad click-through rate (static & animated)
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0.61%
LinkedIn paid ad click-through rate (single image, video & carousel)
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17-point
Increase in U.S. News & World Report’s 2021 “Best National Universities” ranking
