Learn with Purpose

Research, strategic development, creative direction and campaign management for CU Denver’s “Learn with Purpose” brand refresh and multi-year marketing effort. Over its 4-year run, the campaign exceeded goals in every category, including consistent growth in both enrollment and giving, along with a 15-point awareness increase among its target audience, +27% in organic search, +40% in website traffic and +200% in mobile traffic.

Recognition: Colorado AMA “Peak” Winner; Webby Awards finalist