Ah, the coveted university holiday message. A time-honored tradition—or a necessary evil—depending on who you ask. Rarely has so much been poured into something with so little strategic value, and so many over-the-shoulder art directors. Yet despite a growing curmudgeonly attitude at reinventing the ‘holiday greeting’ wheel year after year after year, somehow these projects always seem to win me over. So without further ado, here are a few examples that still bring me joy.

Role: everything from strategy to scriptwriting, creative direction to mascot performer