CONTENT STRATEGY / CREATIVE DIRECTION
Bold vision, big impact
Highlighting DU’s accomplishments and aspirations
With more than 150 years of innovation, transformation and service under its belt, the University of Denver is no stranger to big ideas. And with Chancellor Rebecca Chopp winding up her tenure at DU, she challenged the university community to think bigger than they’d ever had before.
Approach
As part of a multidisciplinary steering committee, we began by asking two simple but daunting questions: What challenges will students of the next 10, 20 or even 30 years face? How can DU rise to the challenge?
The responses were both overwhelming and inspiring. Yet they inspired the creation of a new kind of report: one that both celebrated DU’s recent accomplishments, and set forth a challenge for its future success.
Leading the in-house creative team, we crafted a one-of-a-kind experience for both physical and digital audiences.
Insight
DU doesn’t simply keep pace with change. We leap ahead and use the wisdom gained to imagine a way forward, together.
Impact
Delivered in both limited edition print and interactive online editions, the Chancellor's Report was aimed directly at DU alumni, donors, community and government leaders.
A deeply collaborative effort involving DU’s executive team and stakeholders throughout campus, it provided lasting and engaging evidence of the university's progress, vision and community impact.
