The Denver Advantage

Multi-year marketing and communications initiative

Opportunity

Educate and engage target audiences around the University of Denver’s visionary, multi-year framework plan to transform and modernize its campus for future generations. Share progress, celebrate milestones and encourage participation.

Solution

A long-term, omnichannel engagement initiative, spanning paid, earned, shared and owned media. Tactics included an interactive, experiential hallway exhibit, new, campus-wide signage and wayfinding system, virtual reality building tours and sustained, proactive digital and collateral touchpoints.

Results

High engagement and interest from student and alumni communities. Collaboration with DU Advancement resulted in $10MM+ in donor support for capital construction projects.

Role

  • Brand strategy, creative direction

Partners

  • DU Marketing & Communications, Facilities Management, Advancement, Chancellor's Office